• Gudrun Sjödén comes to London

    by  • Friday, March 30, 2012 • Favourite shops • 11 Comments

    If you’re not yet familiar with Gudrun Sjödén she is a Swedish designer who has a bit of a thing for colour and pattern. She loves to layer it up in contrasting, clashing and clever creative ways. She’s also a bit of an eco do-gooder with a lot of organic cottons and a strong green ethos. Her fashion and homeware range has actually been going for 35 years with stores all over Scandinavia and Germany where she has a cult following. She’s now come to London and last night I went to the store opening on Monmouth Street, Covent Garden.

    Gudrun Sjoden store opening, Monmouth Street, Swedish design textiles, colour, pattern, hot shop, homeware, ideal home, homeshoppingspy, alice humphrys

    It was a colourful affair that felt more like a garden party than a store opening. It was full of typically beautiful Scandi’s dressed head to toe in her collections, handsome men in floral aprons handing out canapés and summery drinks, fresh flowers in buckets and an enslaught of dedicated fans (where did they all come from!?) whom Gudrun greeted, one by one, on the door.

    Think Anthropologie crossed with Designers Guild

    I’m not sure I could pull off the bold, statement attire but the homeware I could happily live with. I loved the folky style rugs, zig zag towels and gorgeous textiles and bedlinen inspired by meadows, wild flowers and sunshine…

    Gudrun Sjoden store opening, Monmouth Street, Swedish design textiles, colour, pattern, hot shop, homeware, ideal home, homeshoppingspy, alice humphrys
    I love the zingy citrus shades that feel so fresh and countrified. My bathroom needs a bit of colour and these bath mats would do the job nicely…
    Gudrun Sjoden store opening, Monmouth Street, Swedish design textiles, colour, pattern, hot shop, homeware, ideal home, homeshoppingspy, alice humphrys
    Gudrun Sjoden store opening, Monmouth Street, Swedish design textiles, colour, pattern, hot shop, homeware, ideal home, homeshoppingspy, alice humphrys
    Gudrun Sjoden store opening, Monmouth Street, Swedish design textiles, colour, pattern, hot shop, homeware, ideal home, homeshoppingspy, alice humphrys
    You’ll also find shower curtains with trailing floral prints, table linen, cushions, curtains and rolls of fabrics that can be bought by the metre. If, unlike me, you’re not trapped in the capital, then fret thee not as you can also buy on-line. Hoorah and happy weekend! - Alice

    11 Responses to Gudrun Sjödén comes to London

    1. Saturday, March 31, 2012 at 7:48 pm

      I have a Gudrun Sjoden rug in our living room. Nice quality – and a bit of a bargain in the sale, where they have great discounts!

    2. Saturday, March 31, 2012 at 7:49 pm

      Reblogged this on modflowers ✿ and commented:
      Test reblog

    3. Thursday, April 5, 2012 at 6:00 pm

      just so beautiful, it makes me want colour my home.
      Beautiful post! Thankyou.

    4. Sabine algosaibi
      Friday, April 13, 2012 at 10:31 pm

      Was visiting london and saw the shop by chance, I was so excited that i embarrassed my 16 year old daughter by jumping up and down.

    5. Sunday, April 15, 2012 at 2:47 am

      I love this look!

    6. Monday, April 16, 2012 at 12:08 pm

      What lovely designs and colours from Gudrun Sjoden.

    7. Jane wilson
      Monday, April 16, 2012 at 2:47 pm

      can you tell me if gudrunsjoden do dress patterns?

    8. Babs
      Thursday, May 3, 2012 at 7:00 pm

      Love it!! Can’t wait to visit the shop!!

    9. Ann Morgan
      Friday, June 15, 2012 at 1:29 pm

      I love the clothes, though have kept in the white/grey/black colour scheme…everything blends well together and can be layered in different ways. All are good quality and fabrics that hang well and hardly need any ironing!

    10. Kimberely Montreuil
      Saturday, October 6, 2012 at 4:07 pm

      Shower curtains that are made from synthetic fibers are great too and they are less expensive compared to natural fibers. ‘;;*”

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    11. Kasie Pedez
      Wednesday, November 21, 2012 at 5:36 pm

      Shower curtains that are made from polypropylene are the best. .

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